The first site proves the technology.
The next fifty test the operating model.

The Scale Recovery Assessment begins with a 30-minute call about your portfolio. We talk about where the value is leaking, and if this is a good fit. Not a sales pitch.

Start with a 30-minute call →

Built for owners of distributed asset portfolios.

Logistics & industrial real estate · Real estate & infrastructure funds · Multi-site energy generators

I’ve built this machine before.

~10,000 charge points

1,200+ locations — one operating model, multiple markets

€100M+ pipeline

9 portfolios — Europe's first electric-truck charging network.

~3x revenue

margin held regional to national operator.

NZD 40M delivered

zero major incidents, live fuel sites.

A pile of one-off projects is not a program.

When every site is new, you start from scratch. New plan, new people different results. You need a pipeline where the program is more than the parts and value compounds.

  • Red text spelling out 'EXXON MOBIL' with a black background
  • Vinci logo in blue and red.
  • Prologis logo featuring a stylized globe and the company name.
  • Black background with large white letters spelling 'Jawads'.
  • BGIS logo in blue with stylized wave design to the right.
  • A stylized logo of a 3D orange and yellow helix above the word 'ENERGY' in silver 3D letters.
  • Milence logo with stylized orange checkmark graphic.
  • Logo for Link Alliance with a circular design and text, including "CityRail Link."
  • BP logo with green and yellow sunburst design and the letters 'bp' in purple at the top right.
Friction Points

How I work

I've spent fifteen years turning scattered infrastructure projects into systems that scale — from fuel and rail sites in New Zealand to a ~10,000-point charging rollout across Europe. I started as an electrician, and it's still how I think: energy programs rarely fail on the technology. They fail on the systems used to deploy them.

01
Align on Outcomes

Clarity First

Most programs try to do everything. I strip it back to the outcomes that matter. Then we get everyone to agree.

02
Execute by embedding

Skin in the game

I don't hand over a plan and leave you to it. I work inside the organisation, owning delivery alongside your team - with my fee tied to the results.

03
Show the results

Visible Value

The work only counts if the business can see it. I track what's delivered against the outcomes we agreed, and turn it into a clear story that everyone understands.

I get paid when it works.

Most consultants write you a plan and bill by the hour while your team does the hard part. I'd rather be paid for the result. So I take a base fee, and tie the rest to a few outcomes we agree on — cost per site, how fast it rolls out, what it adds across the portfolio. If those don't move, I don't earn the rest.

It's a simple idea: I should only do well if you do.

Start with the Scale Recovery Assessment.

Not a discovery call a paid, scoped diagnostic. You leave with a written diagnostic and a leadership walkthrough.

Two hikers, a woman and a man, standing together outdoors with mountains and colorful buildings in the background. They are smiling, wearing hiking gear, hats, and sunglasses.

I’m Finn Wilson. I’m not a strategy consultant. I’ve spent my career inside physical infrastructure programs, not outside them.

I started as an electrician. I know what good infrastructure design feels like and I know exactly how leadership decisions play out on the frontline.

Over the last decade, I've moved from delivering individual projects to building the operating models, commercial structures, and governance frameworks that make portfolio-scale rollouts actually work.

I'm not a consultant who studied this. I've been the person inside these organisations making these exact decisions under real capital pressure.

You proved it works.
Now lets scale it

Start with a 30-minute call →

FINN-WILSON.

finn@finn-wilson.com