The pilot worked.
The rollout
didn't.
Most electrification programmes don't fail because of technology. They fail because the system used to deploy, align, and scale it was never built for complexity. I help senior operators find exactly where their system is breaking — and fix it.
10,000+
Charge points scaled across europe
€100M+
Electrification pipeline managed
10+
Years delivering in the field
I started as an electrician. I know what good infrastructure design feels like from the ground up — and I know exactly how leadership decisions play out on the frontline.
Over the last decade, I've moved from delivering individual projects to building the operating models, commercial structures, and governance frameworks that make portfolio-scale rollouts actually work.
At Prologis, I lead the design and scale-up of energy solutions across European real estate portfolios — structuring commercial models across pricing, capex, and long-term value creation, and aligning energy, real estate, finance, and legal into a single operating model.
Before that, at Milence, I built the planning, prioritisation, and delivery systems for Europe's first electric truck charging network — managing a €100M+ pipeline across 9 portfolios and multiple markets.
I'm not a consultant who studied this. I've been the person inside these organisations making these exact decisions under real capital pressure. That's the difference.
I work with a small number of operators at any given time — because this work demands depth, not scale.
You proved it works. Now scaling it is breaking things.
Grid constraints hold up timelines across your best sites
Commercial models that worked at one location don't hold across fifty
Sales, engineering, and delivery are pulling in different directions
Complexity compounds — and momentum stalls
This is not a strategy problem. It’s a system problem.
Where your programme is losing speed
System Design
No repeatable model
Every site was built to work. None were built to repeat. When the pipeline grows, so does the effort — because the system was never designed to scale beyond the project it solved.
Commercial Model
ROI that doesn't travel
Returns look right in isolation. At portfolio level, pricing is inconsistent, ownership is unresolved, and no one can make fast decisions because the commercial framework was never built to hold across fifty sites.
Execution Alignment
Functions that don't connect
Sales, engineering, and delivery each have their own view of the programme. The seams between them are where timelines slip, costs rise, and accountability disappears.
Find out what's slowing your programme down
A 30-minute diagnostic built for operators scaling electrification across multi-site portfolios. It tells you exactly where your system is under pressure — and what to address first.
Free • 30 minutes • Specific to your programme
Work that moved programmes forward
A selection of engagements — what the situation was, what we built, and what changed.
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The situation: A pan-European logistics platform had successfully deployed EV charging across eight sites. The pipeline had grown to 60+ locations — but every new site was being treated as a standalone project. Timelines were unpredictable, internal decisions were slow, and the team was exhausted rebuilding the same processes from scratch each time.
What we built: A standardised operating model covering site prioritisation, grid assessment sequencing, commercial structure, and cross-functional decision rights. The model was designed to be consistent enough to replicate across markets, and flexible enough to handle site-level variation without breaking down.
What changed: Deployment decisions that had been taking three to four months moved to six to eight weeks. The pipeline became plannable. Leadership had a single framework to approve rather than a series of one-off judgement calls.
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The situation: A growing energy platform had a commercial model that worked well at individual site level — but fell apart when applied across a portfolio. Pricing was inconsistent, ownership structures varied by deal, and the business was losing time renegotiating terms that should have been standardised. Investors were asking questions the team couldn't answer cleanly.
What we built: A portfolio-level commercial framework covering pricing architecture, capex and opex split logic, ownership model options, and a decision matrix for non-standard situations. Built to give the commercial team confidence to move fast — and give leadership a consistent basis for capital allocation.
What changed: Commercial decisions that previously required senior escalation became team-level calls. Pricing consistency improved across markets. The business was able to present a coherent investment case to capital partners for the first time.
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The situation: A multi-market electrification rollout had stalled six months into execution. Sales were ahead of what engineering had scoped. Legal was creating bottlenecks on contracts that should have been templated. Delivery was waiting on decisions that no one had clear ownership of. The programme was technically resourced — but functionally fragmented.
What we built: A cross-functional alignment sprint that mapped every decision point across the programme, identified where ownership was unclear, and restructured the governance model around a single delivery rhythm. Standardised contract templates removed the legal bottleneck. A shared pipeline view gave every function the same picture for the first time.
What changed: The programme moved from stalled to active within eight weeks. Three markets that had been on hold reached financial close within the quarter. Internal friction dropped significantly — not because the team changed, but because the system did.
If your programme is past pilot and scaling is getting harder, let's talk.
This is a working session, not a sales call. Bring your situation — I'll give you a clear read on where your programme stands and what to address first.
Finn reviews every request personally. If there's a fit, you'll hear back within 48 hours.
Free • 15 minutes • Built for multi-site portfolio operators